Founded in 1932, the family business is now in its fourth generation. Whether you want to cycle short distances and do your shopping, experience e-mobility, enjoy nature, be active, improve your fitness, compete with friends, burn off energy or simply have fun. Rad Hager offers just the right thing for you: selected brands, reliable and well thought-out bikes, fashionable clothing, lots of accessories for bikes and riders and, on top of that, there's time to give you the best possible personal advice.